International Home Deco Park (IHDP) is India's only B2B market place for home fashion. IHDP brings together the best available products, design and service from Indian and International manufacturers of home décor articles in one world class facility.
All that a home fashion buyer needs - Creativity, Reliability, Quality, Best Prices and Service - are all available under one roof in an outstanding architectural setting. A business platform like IHDP can greatly enhance the quality and quantity of business between buyers and sellers of home fashion. IHDP showcases the complete range of finest textiles, floor coverings, furniture, handicrafts, and gifts, around the year.
Aditya Gupta and his brother Ashish Gupta are the co-founders of the International Home Deco Park (IHDP). The brothers are professionally qualified visionary entrepreneurs with diverse business interests. They have created corporations worth hundreds of millions of dollars.
Aditya Gupta spoke to Webnewswire Editor Pooja Sharma in an exclusive interaction.
How did you come up with the idea of IHDP in India?
Aditya Gupta: IHDP is a Business to Business marketplace made up of Indian manufacturers and International business buyers. It was originally conceived to address the gap of a huge untapped potential in the home deco industry in India. Apart from trade exhibitions, exporters normally use buying houses and business travel for business development. But in this way the exposure is very limited and fast track growth is difficult to achieve. The biggest companies in this segment are still miniscule if compared to world scenario, or china, or even exporters in other segments in India itself.
Also, majority of showrooms of outstation companies are located in residential colonies, which are unauthorized, there is no good branding and corporate image. We need to create a better impression as businesses and as a country. A business park like IHDP can make a big difference to the buying confidence of a visiting international buyer.
From the buyer's point of view, this kind of park would mean convenience and wider exposure to new possibilities in products as well as suppliers, wherein he can meet different exporters in the same building and he will not have to travel all over the country to see all products. Delhi is the center of home deco business and there are hundreds of buyers in town everyday. All the buying agencies and liaison offices are also in Delhi. There is enough buyer traffic in town to drive good buyer footfall to IHDP. Exporters will also get a legally authorized space and have there showrooms in a presentable complex.
IHDP in India is just beginning to be recognized as Home Fashion. Comment.
Aditya Gupta: Dressing up ones home is very much in vogue and has become a huge business world over. An emerging worldwide trend reflects that home fashion changes all the time just like apparel fashion. People all over the world are looking for individuality, creative designs and style for their homes. As pioneer of international home fashion in India, IHDP is now being recognized as the place where the trade belongs.
What does IHDP offer buyers of Home décor?
Aditya Gupta: IHDP offers convenience to meet the best Home Decor manufacturers from across the country under one roof. Creativity, Reliability, Quality and Service are available at IHDP in an outstanding architectural setting for the visiting buyers. At IHDP one gets the finest Indian & International home décor resources under one roof. Buyers get to explore new products as well as new vendors while saving time and expense in meeting vendors across India. Complete range of finest textiles, floor coverings, furniture, handicrafts & gifts are available round the year; ready for business. IHDP makes it easier to combine different products from different vendors to get colors, materials and designs coordinated to build complete stories - a must for successful product development.
What are your marketing solutions for manufacturers?
Aditya Gupta: Manufacturers who are members of IHDP benefit from a multi-pronged promotional strategy. This includes:
Advertising in domestic trade magazines, such as, Elle Décor and Apparel Online.
Leveraging PR based coverage in International and Indian media.
How does IHDP attract international manufacturers?
Aditya Gupta: IHDP offers international manufacturers the opportunity of global exposure in addition to India-wide exposure too. In other words, they get the advantage of the visiting international buyer as well as the Indian buyer. We offer them fully furnished office suites to help them set up their sales/sourcing office in India apart from an array of business services that include obtaining necessary licenses and work permits, doing the interiors, hiring of professionals and relocation services.
How are your products and services different from the Indian market?
Aditya Gupta: Our participants manufacture products geared to high design and product specifications given by customers that come from all over the world. In that regard our products are world class. However, in terms of pricing we are very competitive and as a result we recently opened up our doors to the Indian buyer of home décor products. Several of our participants have strong credentials and international accreditations offering competitive advantage beyond pricing, such as, design capabilities, reliable customer service, product quality and product innovation.
What are your expansion plans and sourcing strategies?
Aditya Gupta: Our current focus is to grow this business by driving more exporters and buyers to choose IHDP.
Who are your target audiences? Why?
Aditya Gupta: We have two sets of target audience. On the demand side, we have the entire business to business home décor buying community – retailers, wholesalers, importers, buying houses and those from the hospitality trade amongst several others. They are the people who buy in bulk and thereby supply to the end consumer. On the supply side are the manufacturers and exporters of home décor products to these business buyers.
What are your diverse range of products?
Aditya Gupta: IHDP showcases a wide product range covering textiles from Delhi, natural fibres from the south, handicrafts from Moradabad and rugs from Jaipur and Varanasi among other exotic products. All in all, one can get some of the finest range of home décor products from all over the country under one roof at IHDP.
What are the price range of the products?
Aditya Gupta: All price ranges available with IHDP suppliers under various product categories. Prices vary from economical to premium segment of the industry.
What is the secret of success behind IHDP?
Aditya Gupta: IHDP is one of a kind initiative in Asia and it is too early in its journey to say there are any ‘secrets’. It is an ongoing effort and we continue to learn and grow from it.
