There are various processes in Sales and Marketing function in which Six Sig training is helpful. Benchmark Six Sigma’s open forum gives more detail on the same.
Common improvement objectives for Six Sigma implementation in Sales and Marketing include the following
• Improving customer feedback and response processes
• Improving advertisement effectiveness
• Creating better media mix (for advertising and sales promotion)
• Reducing response or shipment delays.
• Reducing or eliminating invoicing errors
• Reducing or eliminating damaged product
• Eliminating the possibility of wrong shipping
• Eliminating the possibility of incorrect loading or stacking in transport
• Reducing or eliminating out of stock situations
• Ensuring perfect shelf arrangements
• Addressing warranty calls appropriately
• Reducing complaint resolution time
• Improving coordination and communication between sales, delivery, merchandising, and support personnel
• Improving Customer Satisfaction Index
• Improving the efficiency (conversions) in sales processes.
• Improve the forecast accuracy
• Control spending over time
• Improve Days Sales Outstanding (DSO) - the average time taken by a company to collect payment from its customers.
• Reduce electronic financial transaction costs
