Network Communications, Inc. (NCI), the leading
publisher of real estate information online and in print
in North America, including brands like The Real Estate Book and Unique
Homes, launches BrokerSherpa, a social
media marketing solution for real estate brands,
brokers, and agents aimed at creating a significant Web footprint
through content creation and social media distribution. BrokerSherpa
is the latest innovative suite of services and tools that NCI has
brought to market in the past year, having introduced CommunitySherpa
in the apartment community market, DesignSherpa
in the home design market, and HealthfitSherpa
for the health, beauty and wellness industries.
BrokerSherpa provides a robust solution to building and managing a
social media marketing program for real estate brands, brokers, agents,
mortgage companies, and builders. This fixed-cost monthly
subscription service includes the creation of a custom-branded blog,
Facebook and Twitter presence for the participating real estate
business; regular updates with unique hyper-local content; and monthly
reports detailing traffic and leads.
Adam Japko, president of NCIs DigitalSherpa unit, said, An
effective social media program requires a significant time investment.
Our on-going efforts to maximize lead generation for our customers
through online content deployment have led us to develop efficient ways
to leverage social media tools. This expertise serves as
the foundation of our DigitalSherpa initiatives, which advances our
commitment to helping our customers, who are busy running their local
businesses, save time and navigate a shifting media landscape to reach
qualified prospects. We are moving quickly to keep up with the growing
demand for social content marketing help and are delivering powerful
results. Through our various DigitalSherpa initiatives, we now manage
over 1,000 social media programs for businesses across a range of local
and global industries. We are excited to now bring BrokerSherpa to real
estate professionals to help them execute a social media strategy that
will drive online traffic, increase their networking sphere and
capability, generate leads, and drive their personal brands.
Scott Dixon, president of Network Communication Inc.s Real Estate
Division, adds, Real estate professionals understand the importance of
social media as a useful, and necessary, marketing tool but often dont
have the expertise or resources to leverage it. With
BrokerSherpa, we serve as their social marketing team to save them time
and deliver measurable results simply, affordably and effectively.
Its simply an extension of an agent or brokers internet
marketing activity that radically increases their footprint and ability
to be found on the Web. Its power far surpasses traditional
cost-per-click and paid search strategies.
Unlike other do-it-yourself services on the market, BrokerSherpa
offers a one-of-kind, full service program for real estate professionals
that takes the complexity out of social media marketing. Services
include:
Creating, hosting, and maintaining blogs with fresh content
every week
Custom programs for brokers and their agents
Creating social identities on Facebook and Twitter and
publishing regularly tothese networks
Driving social networks by building community and engagement
Connecting social outlets and online marketing
Increasing search visibility and driving more Web traffic
Reporting real-time results
Providing ongoing training
With BrokerSherpa, real estate professionals benefit from the
valuable experience and knowledge of the rapidly-changing social media
space gleaned from NCIs other Sherpa services. The results across the
client roster have been notable. In its first year, CommunitySherpa has
significantly expanded the digital footprint and delivered measurable
results to its apartment community customers generating over one
million social connections to residents and prospects.
The Real Estate Book has been helping real estate
professionals connect with buyers and sellers for over 30 years. Available
in print and online in over 400 markets across the U.S., Canada and the
Caribbean, The Real Estate Book delivers credible, proven results
to its advertisers who benefit from a wealth of experience and an
integrated media platform that showcases their listings in a variety of
ways. With 8 million magazines in print every 4 weeks, The
Real Estate Book gets nearly 2 million unique visitors on its Web
site, www.RealEstateBook.com,
and features thousands of homes for sale, new home communities, and
local information.
To find out more about BrokerSherpa and sign up for free
online training, visit http://brokersherpa.com.
Follow BrokerSherpa on www.facebook.com/brokersherpa,
www.twitter.com/brokersherpa
or @brokersherpa.
About Network Communications, Inc.
Network Communications, Inc. is a leader and innovator in the
design and development of social media marketing programs for local
businesses. Social media service groups include CommunitySherpa,
HealthfitSherpa, DigitalSherpa, DesignSherpa and BrokerSherpa. NCI
is also the leading publisher of printed and online real estate
information in North America. The company was acquired by Court Square
Capital Partners in January of 2005. Its magazines are read by over 12
million readers in over 500 markets and deliver more than one million
leads to advertisers each month. Network Communications assets, The
Real Estate Book, Apartment Finder / Blue Book, Mature Living Choices,
Blacks Guide, New Home Finder, Unique Homes, Kansas City Homes &
Gardens, By Design Publishing, Atlanta Homes & Lifestyles,
Atlanta Home Improvement, At Home In Arkansas, Relocating in Las Vegas,
Colorado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seattle Homes
& Lifestyles, Mountain Living, and New England Home, include
publications that millions of readers around the country turn to when
looking for the latest information about the real estate and home design
markets. Online magazine content can be accessed at www.nci.com.&/
Source: Business Wire
