Rodale Inc. announced that Preventionthe #1 healthy lifestyle
brand in the worldwill be offering branded workout mixes with
Power Music, Inc. starting today. There will be six compilations offered
in total, with at least one launching per month until the end of the
year. The mixes will vary based on different workouts: running, walking,
interval training, active yoga, cardio, and more. Each will cover new
and old Top 40 hits from various genres of music. The mixes will be sold
online at iTunes, Amazon.com, Walmart.com, Workoutmusic.com (which is
owned by Power Music, Inc.), and other major digital music retailers.
The format of these albums is based on BPMbeats per minuteand music
style, with each targeted at the aforementioned workout activities. More
about Prevention Workout Mixes can be found at www.prevention.com/workout-music-playlist.
“Consumer Reaction to DTC Advertising of
Prescription Drugs”
Bill Stump, SVP/Editorial Director, Prevention, said, Prevention
Workout Mixes are a great addition to the robust roster of Prevention
products which make working out fun, cooking healthy easy and
affordable, and looking and feeling ones best 100% achievable. Preventions
10 million readers like to enjoy their fitness routines and were
thrilled to offer them the opportunity to coordinate the inspiration
they receive from Prevention magazine and Prevention.com, with
their workout music.
Prevention plans to promote the partnership through their
newsletter, as well as on Prevention.com and in-book. Depending on the
success of the workout mixes; Rodale may extend the relationship to
other brands. Power Music, Inc. has created 70% of the albums listed in
iTunes Fitness & Workout album chart.
Prevention is the #1 healthy lifestyle brand in the
U.S., with a magazine audience of more than 10.2 million readers, as
well as the top online health magazine destination (http://www.prevention.com),
with 2.1 million unique visitors each month, 28 million page views and
1.8million in newsletter distribution. Prevention also
publishes branded booksmost recently 400 Calorie Fix and the #1 New
York Times best-selling Flat Belly Diet!
franchisespecial-interest publications, bookazines, DVDs, and 17
international editions. Since 2009, nearly 55 million Prevention-branded
products have been sold. Prevention also publishes one-of-a-kind
studies in the fields of beauty (Prevention Defy Your Age
Beauty Report), food (Shopping for Health with the Food Marketing
Institute) and health care (Consumer Reaction to DTC Advertising of
Prescription Drugs);Preventions circulation of 2.8
million and 60 years of authority make it the nations most widely read
and influential health magazine.
About Rodale Inc.
Rodale is a global media company with a heritage, mission, and
authority dedicated to the health and wellness of the individual,
community, and planet. Through a broad portfolio of leading media
properties, Rodale reaches more than 70 million people around the world
through multiple distribution channels, including magazines, books,
online, e-commerce, direct-to-consumer, and video. The company publishes
some of the best-known health and wellness lifestyle magazines,
including Mens Health, Prevention, Womens Health, Runners World,
Bicycling, Running Times, and Organic Gardening, and is the largest
independent book publisher in the United States, with a collection of
bestselling titles, including Vice President Al Gores Our Choice, Flat
Belly Diet!, and Eat This, Not That! Rodale is also a leader in
direct-response marketing and has more than 25 million active customers
in its database. www.rodaleinc.com
About Power Music, Inc.
Since 1987, Power Music (www.powermusic.com)
is the worlds No. 1 source of music for fitness professionals and has
steadily grown in the consumer market. A massive music library,
extensive base of customer advocates, established mail-order &
E-commerce operations and talented employees with over 50 years of
cumulative experience comprise the foundation of our success. Over the
years, Power Music, Inc. has developed alliances with a host of other
well known fitness-related companies including: NBCs The Biggest Loser,
Rodale, Carmen Electra, Shape Magazine, NBCs Losing It with Jillian,
Ballys Health Clubs, LA Fitness Health Clubs, 24-Hour Fitness Health
Clubs, Mens Fitness Magazine, and more. Power Music, Incs extensive
line of consumer workout music albums are available on www.WorkoutMusic.com,
iTunes, and all other major digital music retailers.
Source: Business Wire
