Henkels latest innovation to its correction roller assortment is the
high performance Pritt ECOmfort Correction roller. The new roller,
releasing in November 2010, is the result of a strategic investment in
innovation and technology to enhance product features, while improving
its environmental profile. The solvent-free correction roller is the
first in the world with a shell made from 89 percent Ingeo
- a plastic from plants, not oil. The switch to a renewable plastic
source will save the equivalent of 21,400 liters (5,600 gallons) of
gasoline per annual production of one million units.
“The ECOmfort Correction roller perfectly exemplifies our Smart by
Nature philosophy”
The ECOmfort Correction roller perfectly exemplifies our Smart by
Nature philosophy, says Carolin Wiegand, Pritt International Brand
Management Henkel. We are the first in the world to successfully design
a correction roller using a plastic made from renewable plant material.
As a company we are dedicated to combining the best possible product
quality with responsibility toward people and the environment.
The Pritt ECOmfort is made with an improved premium correction layer for
perfect cover, and the ECOmfort Roller allows users to immediately write
over it without smearing. The products ergonomic design and comfortable
sideways application enhance the users experience, and the 8.5 meter (9
yard) roller tape allows for the correction of over 3,400 characters.
We strive for improving our products every day with new ideas, even
when the bar is already very high, says Peter Rushe, Pritt Product
Development Henkel. The Pritt ECOmfort roller is simply an even better
product than it was, and it has a more sustainable casing and retail
packaging. It is the first roller of its kind to use the innovative Ingeo
bioplastic, and were proud to have delivered such a high quality
product that is not just better performing: Like all new products from
Henkel it makes a contribution to a sustainable development.
Henkel invested time and resources to ensure the new Pritt ECOmfort
correction roller reduced non-renewable energy consumption and
greenhouse gas emissions, said Marc Verbruggen, president and chief
executive officer, NatureWorks. They chose what was right to do, not
necessarily what was easy to do, and the resulting product and packaging
reflect a passion for product innovation in service to both customers
and the environment.
Editors Notes
- Converting the old Pritt Comfort device annual production* from
standard plastic to bioplastics will save the equivalent of 21,400
liters (5,600 gallons) of gasoline and reduce greenhouse gases equal to
driving a car 286,400 kilometers (178,000 miles), or driving around the
world more than seven times. Thats like planting more than 1,000 new
trees**. (*Production of one million units per year** Ingeo
benefits calculator.)
- The Pritt ECOmfort Roller has won an award for its innovative
sustainability: Top 3 Innovative Product from Biomaterial at Hannover
Fair 2010
About NatureWorks
NatureWorks LLC is a company dedicated to meeting the worlds needs
today without compromising the earths ability to meet the needs of
tomorrow. NatureWorks LLC is the first company to offer a family of
commercially available, low-carbon footprint Ingeo biopolymers derived
from 100 percent annually renewable resources with performance and
economics that compete with oil-based plastics and fibers. For more
information, visit www.natureworksllc.com.
Ingeo and the Ingeo logo are trademarks or registered trademarks of
NatureWorks LLC in the USA and other countries
About Henkel
Henkel operates worldwide with leading brands and technologies in three
business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive
Technologies. Founded in 1876, Henkel holds globally leading market
positions both in the consumer and industrial businesses with well-known
brands such as Persil, Schwarzkopf and Loctite. Henkel employs about
50,000 people and reported sales of 13,573 million euros and adjusted
operating profit of 1,364 million euros in fiscal 2009. Henkels
preferred shares are listed in the German stock index DAX and the
company ranks among the Fortune Global 500.
Source: Business Wire
