Reebok, the official outfitter of the NFL, announced today it has
partnered with A Pea in the Pod to offer moms-to-be Reeboks NFL
Maternity collection, with Elisabeth Hasselbeck, co-host of ABCs The
View as the face of the line. Moms across the country identify with
Elisabeths spirit, passion and team pride, making her the ideal
ambassador for the new maternity line. The collection will be officially
available to consumers on September 10, 2010 at A Pea in the Pod and
Destination Maternity stores across the country, and online at www.apeainthepod.com
and www.destinationmaternity.com.
“We are very excited to partner with Reebok, to launch a maternity
collection that allows expectant moms to show off their baby bump and
their team spirit”
I am very excited to be a part of the Reebok NFL maternity collection,
says Elisabeth Hasselbeck, the mother of three and wife of former NFL
player Tim Hasselbeck. Expectant moms can now watch their favorite NFL
team with the family in comfort and style in the new Reebok maternity
tee.
Recognizing that the NFL has a very robust and passionate female fan
base, Reebok realized a strong desire from expectant fans to be able to
show their team spirit by dressing in NFL maternity wear. By partnering
with a trusted brand like A Pea in the Pod, moms-to-be can now buy
figure-flattering, high quality, 100% garment washed cotton t-shirts
featuring catchy sayings and vintage NFL team logos. The tees will also
be offered in a packaged gift set that features the maternity t-shirt
including the graphic Tiny Kicker with a matching onesie and
coordinating bib.
We are very excited to partner with Reebok, to launch a maternity
collection that allows expectant moms to show off their baby bump and
their team spirit, says Ed Krell, Chief Executive Officer and President
of Destination Maternity Corporation, the parent company of A Pea in the
Pod.
Elisabeth Hasselbeck will kick off the collection at a consumer attended
launch event hosted by Reebok and A Pea in the Pod at the Destination
Maternity flagship store in New York City on Wednesday, September
22, 2010 from 6:00pm to 8:00pm.
About Reebok
Reebok International Ltd., headquartered in Canton, Massachusetts, is a
leading worldwide designer, marketer and distributor of sports, fitness
and casual footwear, apparel and equipment. A subsidiary of the adidas
Group, the company operates under the multiple divisions of the Reebok
brand, Reebok-CCM Hockey and the Sports Licensed Division. For more
information, visit Reebok at www.reebok.com.
About A Pea in the Pod
A Pea in the Pod offers exceptional contemporary fashion for the
mom-to-be who wants the very best when it comes to style. Beautiful
attention to detail, perfect fit and luxurious fabrications are
hallmarks of the brands private label collections and exclusive
designer labels. A favorite among Hollywoods expectant celebrities, A
Pea in the Pod has dressed Heidi Klum, Naomi Watts, Jessica Alba, Salma
Hayek, Christina Applegate, Nicole Richie, Amy Adams, Catherine Bell and
more. www.apeainthepod.com
or 1-877-apeapod.
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Source: Business Wire
